J.J. Artal is a transformational coach, thought leader, and multi-genre author whose mission is to help people heal, grow, and create lives they truly love. She is the founder of The Peace Rebellion, where she inspires audiences to unlock purpose, rewire limiting beliefs, and step into authentic leadership.

Her written works include The –ER Effect series, which explores the hidden costs of comparison and the journey to self-worth, as well as devotional-style companion books designed to guide readers into healing and empowerment. Together with her husband, author and veteran Scott Artal, she is co-authoring the Fifteen Years trilogy—an expansion of his powerful memoir that continues their shared mission of bringing light to PTSD, resilience, and the fight for peace within.

Whether through books, speaking, or coaching, J.J. weaves science and soul into her work, empowering entrepreneurs, leaders, and seekers to break free from old patterns and design a future rooted in peace, growth, and connection.

Known for her warmth and authenticity, J.J. brings both vulnerability and vision to every stage, page, and conversation. She has a gift for making complex ideas relatable, creating safe spaces where healing feels possible, and reminding audiences that transformation is not only attainable but deeply worth pursuing.