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The -ER Effect: Unmasking
the Endless Pursuit of More
Stories of survival, transformation,
and the battles that never end.
Know More About J.J. Artal
J.J. Artal is a transformational coach, thought leader, and multi-genre author whose mission is to help people heal, grow, and create lives they truly love. She is the founder of The Peace Rebellion, where she inspires audiences to unlock purpose, rewire limiting beliefs, and step into authentic leadership.
Her written works include The –ER Effect series, which explores the hidden costs of comparison and the journey to self-worth, as well as devotional-style companion books designed to guide readers into healing and empowerment. Together with her husband, author and veteran Scott Artal, she is co-authoring the Fifteen Years trilogy—an expansion of his powerful memoir that continues their shared mission of bringing light to PTSD, resilience, and the fight for peace within.
Whether through books, speaking, or coaching, J.J. weaves science and soul into her work, empowering entrepreneurs, leaders, and seekers to break free from old patterns and design a future rooted in peace, growth, and connection.
Known for her warmth and authenticity, J.J. brings both vulnerability and vision to every stage, page, and conversation. She has a gift for making complex ideas relatable, creating safe spaces where healing feels possible, and reminding audiences that transformation is not only attainable but deeply worth pursuing.
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The -ER Effect is a soul-stirring, science-backed guide for anyone who has ever felt like they’re not enough.
About the book
The –ER Effect
The -ER Effect is a soul-stirring, science-backed guide for anyone who has ever felt like they’re not enough.
We live in a world obsessed with more — pretti-er, rich-er, smart-er, bett-er — and it’s left us exhausted, disconnected, and stuck in a cycle of comparison that never quits. This book shines a light on that toxic pursuit, not to shame you for falling into it, but to show you how to rise out of it.
Through a powerful blend of storytelling, psychology, mindset work, and heart-centered reflection, J.J. Artal walks you through what she calls a peaceful rebellion — a path back to wholeness, worthiness, and self-trust.
You’ll learn how to:
- Break free from the comparison trap and reclaim your inner voice
- Heal the hidden beliefs that keep you hustling for validation
- Practice self-compassion without losing your edge
- Build a mindset rooted in truth, not toxic positivity
- Lead, love, and live from a place of enoughness — right now
Whether you’re an achiever, a perfectionist, or someone who just wants to stop proving and start being, The -ER Effect is your invitation to stop chasing and come home to yourself.
You are not broken.
You are not behind.
And you don’t have to earn your way into worth.
Our Testimonials
See What Our readers say
The -ER Effect is a powerful, heartfelt guide that cuts through the noise of comparison and self-doubt with wisdom, science, and real-life tools that actually work. J.J. Artal writes with honesty and warmth, making you feel seen while giving you practical ways to quiet the inner critic and embrace your own enoughness. This isn’t just another self-help book it’s a genuine mindset shift that leaves you feeling lighter, stronger, and ready to create a life you truly love.
The -ER Effect is a powerful, heartfelt guide that cuts through the noise of comparison and self-doubt with wisdom, science, and real-life tools that actually work. J.J. Artal writes with honesty and warmth, making you feel seen while giving you practical ways to quiet the inner critic and embrace your own enoughness. This isn’t just another self-help book it’s a genuine mindset shift that leaves you feeling lighter, stronger, and ready to create a life you truly love.
